A$AP Rocky canceled a potential collaboration with Instagram-famous graphic designer Allan Peters after he screenshotted their private conversation and posted it online.
Perhaps the rapper was looking to undergo a brand makeover to reflect where he currently is, as he previously explained that fatherhood has changed his creative process.
Rocky’s creative agency recently called out the “selective reporting” surrounding him despite the success of his North American tour.
A$AP Rocky doesn’t like his business being put out in public.
The “Praise The Lord” rapper canceled a potential creative collaboration with designer Allan Peters after Peters posted a screenshot of their private conversation online.
In the image, the Grammy-nominated rapper reached out directly through his official Instagram account to inquire about standard rates for brand logo revisions.
“Good morning Allan,” the purported message read, per Complex. “How much do u charge for brand logo revisions? Assuming you would be willing to do so, I would be honored, love ur work, god bless.”
Rocky Calls Designer’s Move ‘Distasteful’ After DM Leak
However, Peters, a prominent logo designer with more than one million Instagram followers, posted a screenshot of the rapper’s inquiry alongside the simple caption, “I have no words.”
He may have shared the post because he was star-struck or simply wanted to celebrate the opportunity, but Rocky made it clear in the comments that publishing private business correspondence was “distasteful.”
“THIS IS JUST DISTASTEFUL,” Rocky wrote in all caps. “WELL I GUESS WE WON’T BE WORKING, BEST OF LUCK BUDDY.”
Following the public callout, Peters deleted the post but has not issued a formal statement regarding the incident.
He has, however, continued posting his regular content on Instagram, including an IG Stories post celebrating reaching one million followers on the platform.
The missed opportunity left a sour taste for many internet users, who weighed in on the importance of professionalism and discretion in a social media-driven world.
“Bro was so eager to share a private DM, to get a bunch of validation from a bunch of nobodies, that it cost him probably his biggest client. Clout really is a drug smh,” one user wrote on X.
Another added, “There is a reason why it’s called a private message. If you really want to share it publicly, you ask the other party involved for permission. The quest for fame cost him a big gig.”
“Can’t really blame him. If someone shares a private DM before you’ve even worked together, it raises questions about trust. Professional relationships need a bit of discretion,” another person commented.
A$AP Rocky Credits Fatherhood For Creative Evolution
Earlier this year, the 37-year-old father of three reflected on how fatherhood has influenced both his emotional outlook and creative process.
Speaking in a January interview with W Magazine, he explained that becoming a parent has made him far less “cold-hearted” and more in tune with his emotions.
“I am way more emotional,” Rocky admitted. “Before the kids, I was probably cold-hearted. But now I’m a loving kind of fella. I’ve got a lot of love to give to the world.”
In a separate appearance on The Run-Through With Vogue, he said fatherhood has also become central to his creativity.
“Being a father is my creative process now because I just embodied it as a whole. I never really had a role model or just an iconic figure,” he said. “And I guess I’m that for people, and I didn’t purposely try to do that, but I take it as a badge of honor. I’m so flattered and, just being me, that it can inspire people to actually do something that is considered good, being a present, active father.”
Rocky shares three children with his partner Rihanna: sons RZA and Riot, and daughter Rocki.
AWGE Defends Rocky Amid ‘Selective Reporting’ Claims
The incident comes as Rocky recently wrapped up the North American leg of his tour and prepares to kick off the European run in support of his album Don’t Be Dumb.
His creative collective, AWGE, has continued to maintain tight control over branding and creative direction across his projects but recently called out what it described as the “selective reporting” surrounding the rapper amid his successful tour.
“FUNNY HOW QUIET IT GETS WHEN YOU SELL OUT ARENAS STATE TO STATE,” one post read, before adding in a second message, “SELECTIVE REPORTING.”
AWGE did not specify which stories it was referring to, but it had previously shut down rumors claiming the company’s founder wore a thong during one tour stop.
“DON’T BE DUMB YOU PLAYED YASELF,” the post read alongside teasers for an AWGE thong collection. “MISTOOK A MIC PACK. YOUR DUMBNESS IS OPPORTUNITY.”
